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Valdiney V. Gouveia

Valdiney V. Gouveia

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I was born in Itabaiana in 1966 (Paraíba, Brazil). Currently, I am a Full Professor of Social Psychology (at Federal University of Paraíba, UFPB) and a Senior Researcher (1A Level; at National Council of Scientific and Technological Development, CNPq), both in Brazil. I have published about one hundred of papers, chapters, and books in Brazil and abroad ( In past decade, my colleagues and I proposed the Functional Theory of Human Values, which represents a contribution to social psychology, specially to the theme of human values. My main research interests focus on human values, personality traits, individualism-collectivism, anti and prosocial behaviors, and cross-cultural psychology. Nowdays, our studies are carried out in the Experimental Social Psychology Laboratory, having financial support of CNPq.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Culture and Ethnicity
  • Helping, Prosocial Behavior
  • Life Satisfaction, Well-Being
  • Motivation, Goal Setting
  • Personality, Individual Differences
  • Prejudice and Stereotyping
  • Research Methods, Assessment

Research Group or Laboratory:

Online Studies:

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  • Ros, M., & Gouveia, V. V. (2001). Psicología Social de los valores humanos: Desarrollos teóricos, metodológicos y aplicados. Madrid: Editorial Biblioteca Nueva.

Journal Articles:

Other Publications:

Courses Taught:

  • Introduction to Psychology
  • Psychological Assessment
  • Psychometrics
  • Research Methods and Techniques: Statistics
  • Research Seminar in Social Psychology
  • Research Techniques in Psychology
  • Social Psychology

Valdiney V. Gouveia
CCHLA, Departamento de Psicologia
Universidade Federal da Paraiba
58051-900 João Pessoa, PB

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